Owner / Managing Director
Nobody in the German market knows the luxury industry better than Astrid Oberhummer. For over 25 years it has specialized in this segment and revolutionized the luxury travel market with its ideas and service offers. What does luxury mean and how do you sell it properly? Astrid shares this knowledge regularly in the context of training courses and appearances as a guest speaker. Within the company, she leads the sales team and, together with the team, develops innovative products that provide real value for luxury tour operators and vendors.
Owner / Managing Director
Andreas is an entrepreneur for almost two thirds of his life. A high degree of inner freedom and self-determination are for him the most important leitmotifs as an entrepreneur. He also teaches this to his trainees - because Andreas is a successful entrepreneur coach and neurostrategist in addition to his role as managing director at Lobster Experience. For Lobster he holds all the strings in his hand: what his role models used to be, entrepreneurial mogul Richard Branson, boxing world champion Wladimir Klitschko, Red Bull owner Dietrich Mateschitz and many more, are today friendly partners with whom he works together.
Sales & Events
Anna Katharina Loreth De Argueta
Director of Events
Anna Katharina is a mystery to us. She's just perfect at everything. Fast, structured, forward-looking and always with everything in view, she organizes all lobster events - from the sales dinners to our B2B fair loop. Her colleagues therefore affectionately call her "Johnny Controlleti". And also privately Anna Katharina is a real whirlwind, who prefers to be on the move with her husband and her little daughter, whether on the dance floor or in distant countries. She has gained her professional experience in various 5-star hotels all over the world.
Victoria comes from our beautiful neighboring country Austria, where she got trained as a tourism merchant before she moved out into the luxury world. Her experience in the field of banquets and events extends to team management of 30 people. Their mentality, professionalism and joie de vivre have grown on all of our hearts. Together with Katharina and Anna Katharina she rocks our event area.
Junior Event Manager
Julia is supporting our event team since 2019. She actually completed her university education in a completely different field: Business administration with a focus on marketing and healthcare. She gained her first experience in planning and organizing projects during her studies and was able to convince us quickly that she was a real Event-Lobster. She already loved traveling before and so she dared to take the step into a completely new industry in order to combine both perfectly. Her bright and creative nature is well received by all of us.
Head of Sales
Travelling the world for over 6 years has the nice side effect of being at home in many places. Sina Guvernator, who is the key contact for tour operators at Lobster Experience, is always in control. Be it as far as new partners and target areas are concerned or as far as an initial consultation of still undecided customers is concerned. Here many threads come together and she establishes the connections between the hotel partners and the tour operators.
Head of Sales & Marketing Central and Eastern Europe
Roman and the Central and Eastern European (CEE) markets were virtually born. His Eastern European background has paved the way for him to build up a large network and of course also contributed to an understanding of the needs of these emerging markets. His motto: "If they are roses, they will bloom". Besides his professionalism, Roman inspires with his gift for self-irony. He is firmly convinced that self-mockery is the humour of intelligent people.
Head of Buyer Relationship & Senior Key Account Manager
German in her head, Korean in her belly and a cosmopolitan in her heart - that's Lisa, who travels all over the world for Lobster. Whether at The Breakers in the USA, Ananda in the Himalayas, on Site Inspection or WTM in London, her sales activities go far beyond national borders. A passion that Lisa takes with her on all her travels is food. At the Lobster Kitchen Parties, the Lobster colleagues can also enjoy their culinary skills. Prudent, emphatic and with a cool head, Lisa always swings the sales cooking spoon. This is highly appreciated by their partners.
Senior Key Account & Buyer Relationship Manager
Martina's sales expertise and competence are based on 40 years of experience in which she has become a professional all-rounder in various areas of responsibility and management in the tourism industry. Martinas hobbyhorse is sales, she loves success, dealing with people and is a thoroughly positive person. She motivates her environment with her great expertise and a wonderful sense of humour. A real lobster!
With Sven, Lobster has caught himself a globetrotter and a real humanist. The trained hotel specialist completed his bachelor's degree in tourism and transportation at the Worms University of Applied Sciences before heading out to the continents on a one-year trip around the world. Exciting people in many cultures, whom he was allowed to meet, helped to deepen his knowledge of human nature. In addition to his tasks as Sales Manager, Sven will therefore continue to passionately build and expand our network. One of his favorite animals, by the way, is the turtle - it is always on the move, but always returns to its roots.
Director of Communications
Since 2013 Annika completes the Communications Team and since then has been passionately committed to ensuring that the partners are looked after to the highest standards and that the team colleagues have a motivated and harmonious working environment. Constantly searching for new possibilities and ways for PR, she develops new, creative approaches and services together with the team. Her recipe for turbulent times: a large portion of diplomacy and open ears.
Senior Communications Manager
After many moves to different cities such as New York, Vienna and Las Palmas, it is no surprise that Friederike was also attracted to tourism professionally. After an excursion into journalism, the extroverted and lively Cologne native finally discovered her love for PR. For more than a year now, she has been part of the Lobster Communications family, positioning the hotel partners and their stories in the media with great passion and enthusiasm. Friederike has good media contacts and loves the personal exchange with journalists. Always ready and full of energy, she travels the world with and for her hotel partners.
For more than 6 years Marie (who prefers to be called Resi) has lived and loved the area of public relations. Born in Vienna, she turned her back on her homeland in 2017 after a three-month journey and moved to Frankfurt. With her open & lively manner and her unmistakable Viennese charm, the Lobster team quickly took her to their hearts. Before Lobster, she worked for a Frankfurt food start-up. Resi is diligent, ambitious and (almost) always cheerful and in a good mood. As a bookworm, you can find her in her spare time mostly in the park with a thick tome and a cup of Viennese Melange (coffee specialty!) or looking for her next destination.
Social Media Manager
There is no bad mood with Charlotte. Her humor and laughter resound daily through the Lobster office and are highly contagious. As a newcomer to the tourism industry and a student of the dual course of studies in tourism economics, she is curious to absorb everything that the Lobster team does every day. Her talent for funny short films guarantees Charlotte not only a lot of happy laughs at Lobster but maybe one day also the Oscar... who knows?
Manager Digital Communications & Online Marketing
Christiane has been working in PR, marketing and events for over 10 years and is infected with the travel bug virus. She is part of the PR team at Lobster Experience as Manager Digital Communications & Online Marketing and is responsible for the Lobster social media channels. She creates and strategically implements campaigns for our partners and for Lobster Experience. Christiane is also the contact person for blogger relations. In 2016, it introduced its own seal of approval for bloggers who are at home in the luxury travel segment or want to be at home in the future.
Iris has been part of the Communications Team since 2015 and professionally plans and implements all media and communication activities for international clients in the luxury hotel industry as well as internal communications. She gained her extensive hotel knowledge at the press office of Steigenberger Hotels AG.
Director of Marketing & Design
Creative in the service of Lobster Experience since 2008, Michael knows his way around the Lobster Experience universe. No wonder, as he plays a major role in shaping the look and feel of Lobster Experience. Bringing new ideas to life and making them visually tangible is one of the challenges he faces every day with passion. He collects new impulses and new energy on his travels around the whole world.
Travel, culture and discovering new places are very important for Bastian to broaden his own horizons. Also in the marketing department of Lobster Experience, it is important to look at things from a different perspective in order to implement the innovative and creative ideas of Lobster Experience successfully in the long term. Bastian has been responsible for many things in his professional past, from the design to the editorial work of magazines to film productions.
Young, fresh and full of zest for action. Emilie started her training as a marketing lobster in 2020 and supports the team in all activities related to the production of marketing material for our partners or events. She has carried a creative gene in her heart for a long time and is happy to be able to live out her passion and ambitions at Lobster Experience. She enjoys sports or travelling in her spare time. Discovering new places is at the top of her wish list.
Business Development & Controlling
Director of Business Development
It does not take many words to introduce Lore. Hardly anyone is as well known in the industry as she is and has decisively influenced and internalised luxury tourism. Her expertise in the fields of sales, marketing and product development are of great importance to us for the further development of our team as well as for the establishment of new quality standards, which in turn constitute the added value for our partners and customers. All this, as well as her always positive, cheerful and helpful manner, make her an indispensable Lobster.
Senior Business Development Manager
Maike has been a pillar of the Lobster team for many years. Starting with the sales team, she now works with Astrid and the business development team to ensure that existing partners feel comfortable and that the Lobster portfolio continues to develop. As an "old hand", she can draw on valuable experience and knowledge and is therefore a reliable contact for all Lobster partners and those who still want to become one.
Business Development Manager
Alexandra set out early to discover the world and learn from it. She stopped in Heidelberg for her bachelor's degree in Tourism Management and then moved to sunny Madrid for her master's degree in Marketing. She also found a temporary home in Sri Lanka, South Africa, Malaysia and Australia. She brings her accumulated experience to Lobster as Business Development Manager.
Business Development Consultant
Angelica is a lobster from the very beginning and a true "sales animal". She charmingly gets every hotel manager or decision-maker on the phone and is therefore a great role model for the team. Her second strength is CRM, which she manages vigilantly and meticulously. It is where the threads of business development come together when it comes to recording all processes and administrative work in CRM. With over 50,000 CRM contacts not an easy job!
Business Development Coordinator
Be the change you wish to see in the world" (Ghandi). This is one of Denise's life's maxims, which drives and motivates her to take things into her own hands and improve them. During her professional career, the trained tourism expert has developed her knowledge and skills through various positions with major tour operators, airlines and travel agencies. In her private life she also likes to invest her life time in holiday trips to deepen her knowledge for destinations and hotels: she can offer special tips for almost every hotel and every destination. In addition to tourism, Denise also has a big heart for animals. Her dog Fini accompanies her to the office every day and enchants all lobsters.
Business Development Assistant
Jasmin is a trained tourism management assistant and successfully completed her further training as a business economist with a focus on tourism in 2019. At Lobster, she brings all her skills to bear profitably. Goal-oriented, disciplined, empathetic, proactive and responsible - these are catchwords that describe Jasmin perfectly. When she is not with Lobster, Jasmin likes to travel and always has her camera and an exciting book at her fingertips.
Senior Operation & Quality Manager, Project Leader, Human Resources
SLOW LIFE in the heart and high performance in the blood - Johann has been part of the team since 2008 and remains highly motivated and committed to building bridges. In addition to his four foreign languages, Johann also speaks the four universal languages that are indispensable for the construction of interpersonal and intercultural bridges. As Senior Operation & Quality Manager, he carefully monitors the processes, creates clever systems and is involved in achieving high-quality results.
Senior Strategic Development Manager & Controlling
Vladislav could be described as the heart of Lobster. He has insight into all processes around controlling and EDP and is always on hand if the technology goes on strike. He enjoys analytical thinking, so it comes as no surprise that he is the "master of statistics and calculations". His profound knowledge of key business figures is of great importance to the team in many respects. In his spare time he likes to exchange numbers for notes and compose his own pieces of music.
For more than two years Elza has been in charge of the finance department of the Lobster Group. She is the linchpin for all operational processes. Her favorite motto is: get it done right away! Her open, friendly nature is highly appreciated by all colleagues. Besides her passion for numbers, Elza is also a passionate hobby chef who likes to surprise with unusual recipes.
Jürgen von Zehmen
Jürgen has the size of Vladimir Klitschko and the same effectiveness! As a trained financial and payroll accountant with a high affinity for IT, he is exactly the right person to join the ring for the further development and optimization of our financial systems. Accounting 3.0 lives!