Team

Nobody in the German market knows the luxury industry better than Astrid Oberhummer. For over 25 years it has specialized in this segment and revolutionized the luxury travel market with its ideas and service offers. What does luxury mean and how do you sell it properly? Astrid shares this knowledge regularly in the context of training courses and appearances as a guest speaker. Within the company, she leads the sales team and, together with the team, develops innovative products that provide real value for luxury tour operators and vendors.

Andreas is an entrepreneur for almost two thirds of his life. A high degree of inner freedom and self-determination are for him the most important leitmotifs as an entrepreneur. He also teaches this to his trainees - because Andreas is a successful entrepreneur coach and neurostrategist in addition to his role as managing director at Lobster Experience. For Lobster he holds all the strings in his hand: what his role models used to be, entrepreneurial mogul Richard Branson, boxing world champion Wladimir Klitschko, Red Bull owner Dietrich Mateschitz and many more, are today friendly partners with whom he works together.

For years Andreas is a well-known face in the German speaking market and of course also in the lobster universe. He graduated from the famous hotel management school in Heidelberg. His career stations include leading positions in well-known companies such as Inter Continental, Kerzner International | One & Only Resorts or with two tour operators. As an absolute tourism professional, Andreas brings important experience to the Lobster team for the expansion of sales activities, which he uses in different areas. He has been a Lobster since 2021 and was initially successfully responsible for the Qatar Tourism account. Although his roots are actually in northern Germany, Andreas likes to go hiking in the high mountains in his free time. A real summiteer.

It does not take many words to introduce Lore. Hardly anyone is as well known in the industry as she is and has decisively influenced and internalised luxury tourism. Her expertise in the fields of sales, marketing and product development are of great importance to us for the further development of our team as well as for the establishment of new quality standards, which in turn constitute the added value for our partners and customers. All this, as well as her always positive, cheerful and helpful manner, make her an indispensable Lobster.

Angelika is a trained hotel manager and was excellently introduced to the luxury hotel business by her training company Brenner's-Park-Hotel Baden-Baden. She is a Lobster of the first hour! She energetically supports the sales team and jumps right in with a lot of energy wherever help is needed. As our "Terminator", she charmingly gets every hotel director or decision-maker on the phone, always with successful appointment closings. Her second strength is the CRM, which she manages vigilantly and meticulously. Not only is she responsible for all CRM operational training and monitoring, she also pulls together the threads of business development when it comes to recording all processes in the CRM. With over 100,000 CRM contacts, that's no easy job! And always with a smile on her face and infinite patience!

In Business Development, everything is strict and serious, right? Not at all! As a professional and humorous personality, Daria paints a different picture for us. With her extensive experience and profile, she is an absolute asset to our team. Having involuntarily left her homeland, Ukraine, she has now found a new haven in Hamburg. The combination of beauty, modernity, and nature makes the city her "home away from home," a special bright spot. Daria also shares her joy in beautiful things through her passion for books, new cooking recipes, and travel. She has visited 36 countries so far, with many more on her list.

When Lobster fans become employees, it's always a special moment. Comparable to when anticipation turns into genuine joy. Laura immediately felt a connection to Lobster and knew she belonged here. As a state-certified business economist with a passion for people and their stories, she is in the right place in Lobster's sales department. Dynamic, open-minded, and strategic, she approaches her tasks with enthusiasm. Privately, Laura focuses on a comprehensive healthy lifestyle, prioritizing nutrition, exercise, and balance. Strength training and kickboxing give her fresh energy, also to explore new things in the world of travel, culinary arts, or music. Challenging herself repeatedly and thereby reaching new horizons that give life deeper meaning, that's what makes Laura's wonderful soul flourish.

With a Bachelor's degree in Business Administration in hand and some initial work experience, Christina knocked on our Lobster door. Why? She was very attracted to our company culture, as she completely identifies with our philosophy and culture. Christina fits perfectly into our Lobster Talent Academy as a Business Development Assistant, supporting the sales team in the back office, maintaining our CRM, and taking on PA tasks for our Astrid. This requires coordination skills, much like dancing, which Christina enjoys in her free time. She is also actively involved with the children's charity UNICEF. Her motivation is to support children in need. To this end, she helps collect donations, organize events, and find new donors.

Anna Katharina is a mystery to us. She's just perfect at everything. Fast, structured, forward-looking and always with everything in view, she organizes all lobster events - from the sales dinners to our B2B fair loop. Her colleagues therefore affectionately call her "Johnny Controlleti". And also privately Anna Katharina is a real whirlwind, who prefers to be on the move with her husband and her children, whether on the dance floor or in distant countries. She has gained her professional experience in various 5-star hotels all over the world.

Natalia, is an organisational talent par excellence! The trained event manager has already mastered events with up to 2,000 people and now enriches the event team at Lobster. Her experience in project management, her quality awareness, her hands-on mentality and, above all, the fact that she always keeps a cool head makes her simply indispensable for our loops. With new ideas and concepts, she is full of drive and not only manages to positively surprise us every day, but certainly a lot of loopers. As a contrast to her colourful and active everyday working life, Natalia can often be found with a book in her hand in her free time – probably also when she walks different part of the Camino de Santiago alone, as she does every year. Although she has never been to London, she is convinced that it is her favourite city. A loop in London? Well, who knows...

With her structured way of working, international experience, and passion for events, Nele Winter is a valuable addition to the event team at Lobster Experience. Originally from Heidelberg, she holds a Bachelor of Arts in Business Administration with a focus on trade fairs, congresses, and event management. In recent years, she worked as a Project Manager at fairtrade Messe GmbH & Co. KG, where she was responsible for the planning and execution of international trade fairs – including events such as agrofood and plastprintpack in Ghana and Nigeria. In addition to overseeing the overall event organization, she also coordinated with local service providers, suppliers, and partners – always keeping a cool head and a sharp eye for detail. In her free time, Nele is deeply connected to nature. She loves gardening, outdoor adventures, and traveling in her camper van – and prefers to roll up her sleeves and get involved hands-on in everything she does.

Whether as a bike guide at sea, a project manager in a building materials corporation, or a cultural researcher in the Canadian outback – Daniela brings not only experience but a true sense of adventure to the Lobster team. With a degree in International Business & English, fluency in five languages, and a bike multitool always at hand, she’s ready to jump in wherever she’s needed. Romania, Spain, Panama, British Columbia – her stops read like a bucket list, and her expertise fits perfectly into Lobster’s international universe. Now she brings it all to the event team. Her superpower? A talent for organization paired with the heart of a true host.If you’re looking for her, you’ll find her between the cooking spoon, the volleyball court, and hiking boots – or lovingly upcycling old furniture.

Loop Plus is the latest innovation from Lobster Experience, which builds a virtual bridge to the entire Lobster and loop network throughout the year and provides the community valuable contacts and added value. As project manager for the Loop Plus platform, Thomas is responsible for the operational planning, implementation and management of the project. He is the interface to the partners involved as well as different company departments such as development, advertising and service. As a private pilot, he is used to keeping control in tricky situations. In combination with his boating license, he could even fly seaplanes.

A network is only as good as its contacts. Our Irina therefore ensures the high quality of our Loop Plus network, including the maintenance and control of data and the establishment of contacts with buyers in the DACH market. Her training as a tourism specialist and many years of experience in tourism are of great benefit to her. Her areas of experience include product development, customer care and quality management. Outside of work, Irina enjoys travelling and getting to know new cultures. She is passionate about sport, especially skiing. In life, genuine friendship and good family relationships are important to her.

German in her head, Korean in her belly and a cosmopolitan in her heart - that's Lisa, who travels all over the world for Lobster. Whether at The Breakers in the USA, at Virtuoso Travel Week in Las Vegas, to Palmaia - the House of AiA in Mexico for Site Inspection or to one of the FHR Showcases, her sales activities go far beyond national borders. A passion that Lisa takes with her on all her travels is food. At the Lobster Kitchen Parties, the Lobster colleagues can also enjoy their culinary skills. Prudent, emphatic and with a cool head, Lisa always swings the sales cooking spoon and always walks he extra mile for her partners what they highly appreciate.

Roman and his team are recognized experts in the CEE (Central and Eastern Europe) and CIS (Commonwealth of Independent States) markets – a region encompassing a total of 26 countries. Both Roman and his colleagues not only bring deep market knowledge to the table, but also personal roots in the region. The Central and Eastern European markets were, so to speak, part of his heritage from the very beginning. His Eastern European background has not only enabled him to build an extensive network, but also given him a keen sense for the needs and mentalities of these dynamic, emerging markets. His personal motto: "If they are roses, they will bloom."

Even when it rains outside, Kristina remains a ray of sunshine. Always clever, open-minded and with a fine sense of humor, that is how she goes through life. Together with her colleague Roman, she works on and looks after the CEE market and is specifically responsible for network expansion, new cooperations with partners, tour operator associations, ongoing market analyses, CEE events (loop; road shows) as well as project contracts for hotels in the CEE market. Kristina is an experienced marketing and business development specialist in the travel industry. For more than eight years, she has successfully been working on developing and implementing sales and marketing strategies for world-renowned hotels, NTOs, destinations and destination management companies.

Kateryna didn’t just study tourism – she lived it. Over two decades, she built a strong network within the international travel industry in Ukraine and beyond. As the owner of a tour operator and representative of an Indian DMC, she connected markets, developed tourism products, and organized unforgettable journeys – even up to state visits at the highest level. In 2022, she came to Germany with her son – alone, but with remarkable strength, experience, and a suitcase full of vision. Today, she brings her passion for PR, sales, and marketing to her work with clients from the CEE & CIS regions – multilingual, well-connected, and with true dedication to the industry.

"Every goal is achievable, you just have to set it," is Maximilian's favourite maxim to work by. In his pre-lobster life, Maximilian studied business psychology and subsequently trained as an insurance specialist. After a while, however, he realized that the insurance & investment industry did not cover all his interests. His heart beat louder and louder for the tourism industry and the people who work in it. So, without further ado, he changed industries. Unique and emotional - that's how he is motivated by distant destinations, contact with travel sellers, travel providers and, of course, industry events. Most recently, Maximilian successfully served as Business Development Manager at Finest Hotel Collection. For Lobster Experience, he will look after well-known partners from the diverse Leisure portfolio as dedicated Sales Manager.

Maike is one of the Lobsters from the very beginning. Whether on sales calls, fam trips, countless trade fairs ... she has been in the Lobster universe since 2011 and has built up a large network over the years in addition to priceless memories. After a parental leave break, she returned to Lobster and now brings back all her radiance and energy to support the sales team. Privately, Maike enjoys traveling the world and going on road trips with her family.

Martina grew up alongside the hotel industry and found her passion with it. With name partners such as Brenner's Park Hotel, Hyatt, Shangri-La or Claridge's, she made attention to detail, flexibility and the ability to inspire customers her greatest asset. She has already proven her passion for travel and exploring new places with stops in the Dominican Republic and London, as these are the places where our Martina lived for several years. If she were to describe herself in three words, service-oriented, reliable and outgoing would be the most accurate. She loves to discover and recommend small, hidden hotels, plus: English and Spanish come as easily to her as her mother tongue. Well then: Hasta luego (see you soon!).

When you look closely, you can see it: Amerissa has the lobster fire in her eyes. She loves dancing, sports, and fitness, and that energy is reflected back at us. After participating as an exhibitor in some of our loops, she was so excited about our performance, the emotions, and the great experiences that she absolutely wanted to become a Lobster. Born and raised in Germany, as a young woman, she moved to her parents' homeland (Greece), where she earned her Bachelor of Foreign Languages, Translation, and Interpreting, and lived for some time with her husband. In her recent professional roles, she worked for H Hotels Collection as a Guest Relation Manager and Marketing Agent. Besides German, she also speaks English and Spanish, loves animals, life, and traveling.

Toni brings Caribbean sunshine to the team – not just through her vibrant personality, but also with her passion for excellent service. With a degree in Business Administration, experience in the luxury and VIP segment, and a keen sense for people, she creates customer experiences that leave a lasting impression. Whether in German or English, Toni speaks the language of trust, professionalism, and charm. A natural organizer with heart and humor, she’s the perfect addition to our sales team. At home, Toni loves dancing to reggae music – preferably while cooking – or challenging herself with complex puzzles.

Her Greek roots give Florentia her Mediterranean temperament, which seamlessly blends with the lifestyle of a Central European. She grew up in Germany until the age of 12. Dynamic and powerful, she supports the sales team in all tasks related to coordination and planning. Her love for tourism stems from her curiosity about people and cultures. Florentia manifested her passion with a bachelor's degree in tourism and various positions before joining Lobster. Outside of work, she enjoys spending time with friends, the sea and the beach, unique travel adventures, and is a fan of variety.

Rita is an inspiring individual who captivates not only with her impressive career path but also with her warm and engaging personality. Holding a Bachelor’s degree in Tourism & Hotel Management and a qualification as a Marketing Communications Specialist, she combines professional expertise with remarkable versatility. Rita is a true bridge-builder between disciplines, consistently demonstrating her adaptability and eagerness to learn through her diverse experiences in hospitality, marketing, and project management. Every step of her journey reflects her drive for personal growth. Particularly noteworthy is her linguistic talent: fluent in German, Spanish, Portuguese, and English, she effortlessly connects with different cultures, creating bonds where others might encounter barriers. In her free time, she loves cooking, baking, and enjoying the energy of Zumba.https://www.lobster-experience.com/admin/media/inline/1

Stefani has already seen 53 countries across five continents. Her background includes a Bachelor of Arts in Communication and Media Management. Her previous work on TUI’s Mein Schiff 1 brought her closer to many cultures and continually broadened her horizons. Back on land, she immersed herself in the world of tourism sales – driven by the goal not just to travel, but to share her fascination with special places. With a camera always in her bag, she is constantly on the lookout for those small moments that tell powerful stories – a passion she now pursues through her self-employment as a photographer. In her free time, she loves to stay active and creative: surfing, riding her motorcycle, playing tennis, drawing – or lovingly working on her VW T3 campervan. Always guided by a desire not just to see the world, but to shape it, feel it, and capture it through images.

Luisa and Lobster met at a fair for aspiring tourism professionals and quickly agreed: we belong together. Where enthusiasm, warmth, a sense of adventure, and appreciation come together, it simply makes the perfect match. Currently, Luisa is studying "International Hotel Management" in Dresden and supports us from there. Her educational journey is already marked by awards and a scholarship for exceptional performance. Her personal Champions League has already begun and is now being honed at the Lobster talent forge.

Maximilian is part of our Lobster Talent Program and on his way to becoming a marketing expert. He initially studied business education before being captivated by the world of luxury tourism, leading him to start his training at Lobster. His ambitious sales personality is already shining through, and with his friendly and reliable nature, he quickly builds new relationships. In his free time, he is very active in sports and has been volunteering as a soccer referee since he was 12 years old. The realization that "no pain, no gain" is something he embraced early on and still motivates him today.

Creative mind, tech enthusiast, and storyteller – Florian brings fresh energy to our digital world. With a background in photography, e-commerce, and product development, he knows exactly how to put brands in the spotlight. Whether it’s AI-powered content creation, data-driven campaigns, or impactful social media strategies – Florian redefines content and delivers real visibility. Always with one goal in mind: Let’s create something amazing! In his free time, Florian loves to travel in search of new and exciting experiences, enjoys game nights with friends, or unwinds in the sauna.

Since 2013 Annika completes the Communications Team and since then has been passionately committed to ensuring that the partners are looked after to the highest standards and that the team colleagues have a motivated and harmonious working environment. Constantly searching for new possibilities and ways for PR, she develops new, creative approaches and services together with the team. Her recipe for turbulent times: a large portion of diplomacy and open ears.

Born and raised in one of the world's most colorful and lively metropolises, Istanbul, Yasmin discovered her love for PR while still in her infancy. At the age of nine, she won a large-scale writing competition, and later worked her way up from trainee to creative director at the international PR agency Grayling. Her clients included British Airways, Tourism Kenya and Vueling Airlines. As an enthusiastic communicator and globetrotter, her motto is: Choose a job you love and you will never have to work a day in your life. In her free time, Yasmin can often be found on a tennis court - no matter where in the world, because one of her favorite hashtags is #homeiswhereatenniscourtis.

Always fascinated by strong brands, great stories, and dazzling appearances, Marion found her way into PR early on. After working in the worlds of fashion, beauty, and luxury—including over 20 years of PR for La Biosthétique, events with Hollywood stars, and global campaigns for a Formula 1 licensed product—she now brings her international expertise and keen instinct for brands and people to Lobster Experience. She is a Gumball 3000 alumna, where she led activations for Carrera. Her network spans top-tier journalists to high-net-worth individuals. Her specialties: strategic communication and matchmaking for brand collaborations. Privately, Marion is passionate about beautiful design, fast cars, great food—and Italy!

Yasmine's interest in foreign cultures has always shaped her personal and professional life and has repeatedly taken her to different places around the world: she has already worked in Europe, Asia and the Middle East. Her destiny then led her to Lobster Experience, where she now enriches the Lobster Communications team as PR Manager. She takes great pleasure in intensively familiarizing herself with the partners' topics in order to then prepare them in an exciting way for our media partners. In her free time, she loves languages. Besides German, she also speaks English, Italian, Spanish and French.

Creating a significant impact with few words, shaping opinions, and devising creative approaches for modern communication encapsulate Lisa's passion for PR. An outstanding wordsmith, she channels her energy into successful initiatives for her partners. Building on her studies in Journalism and Business Economics as a minor, Lisa gained professional experience at various tourism PR agencies in the Frankfurt area. At Lobster, she is taking off and captivating both partners and colleagues alike. To balance her life, she enjoys reading, practices YOGA, and is always curious, seeking out cool fashion accessories.

Creative in the service of Lobster Experience since 2008, Michael knows his way around the Lobster Experience universe. No wonder, as he plays a major role in shaping the look and feel of Lobster Experience. Bringing new ideas to life and making them visually tangible is one of the challenges he faces every day with passion. He collects new impulses and new energy on his travels around the whole world.

Arne has immediately won the hearts of our marketing team. Actually no wonder, because as a northern German he brings the perfect mix of clarity, creativity, sociability, reflection and humor. His horizon of tourism is almost limitless ... after a work & travel year in Australia he decided to study 'International Tourism Management' with a focus on marketing including a semester abroad in New Zealand. This was followed by 6,5 years of professional experience at the tour operator vtours in Aschaffenburg in marketing. Including his move to Frankfurt, Arne has lived in 5 states in Germany, on his world map he currently counts 36 countries visited and of course some more will be added, because his motto is: "At least once a year go to a place you do not know yet."  Another of his passions is cooking, which he refined during cooking courses in Thailand, Myanmar and India.

Young, fresh and full of zest for action. Emilie started her training as a marketing lobster in 2020 and finished it successfully. She supports the team in all activities related to the production of marketing material for our partners or events. She has carried a creative gene in her heart for a long time and is happy to be able to live out her passion and ambitions at Lobster Experience. She enjoys sports or travelling in her spare time. Discovering new places is at the top of her wish list.

Trained as a media designer for digital and print, Janine is a valuable addition and dynamic asset to our marketing team. She creates appealing media products from raw materials that represent the Lobster vibe at our events, in mailings, and as promotional materials. Additionally, she keeps others moving as a Zumba instructor.

Sebastian has been accompanying Lobster almost from the beginning, managing our IT in the background for many years. Recently, he has stepped into the first row and is now actively supporting the marketing team in crucial IT projects such as loop+, the loop app, or the event tool. In addition to his professional IT skills, it also requires a lot of creativity to produce tailor-made products that suit our needs. Sebastian's private life is just as imaginative. The range of his interests is exceptionally broad, spanning from culture, cooking, Barbecues, craftsmanship to cycling and even brewing his own beer.

As Executive Assistant, Jasmin holds one of the most multifunctional positions at Lobster for appointment scheduling, project manager, social media consultant, accounting support, travel management, database, and more. It is her challenge to master any task, no matter how seemingly impossible, to know the answer to every question, and to act with ease and a smile - the art of mindful multitasking. All of this in the pursuit of high-quality management for the team. When she is not with Lobster, Jasmin likes to travel and always has her camera at her fingertips. (Jasmin is currently on maternity leave)

Be the change you wish to see in the world" (Ghandi). This is one of Denise's life's maxims, which drives and motivates her to take things into her own hands and improve them. During her professional career, the trained tourism expert has developed her knowledge and skills through various positions with major tour operators, airlines and travel agencies. In her private life she also likes to invest her life time in holiday trips to deepen her knowledge for destinations and hotels: she can offer special tips for almost every hotel and every destination. In addition to tourism, Denise also has a big heart for animals. Her dog Fini accompanies her to the office every day and enchants all lobsters.

She came, she saw and jumped right in - Lisa Best supports our Dream (Admin) team perfectly with her full energy and her positive and cheerful nature. After graduating in German Studies in 2022, Lisa already had a taste of the gastronomy & hotel industry as a clerk and proved her hands-on mentality. Highly committed, always motivated and always in a good mood, she makes her Lobster colleagues smile all day long. Her self-reliant attitude towards life and her naturally calm and caring manner score points throughout the team. She shows tact and sensitivity not only in her dealings with customers, service providers and colleagues, but also with her "green thumb" when it comes to plants. So when she leaves her flat with her husband, two cats and her plant idyll, she likes to travel the world. Her goal is to have been to all seven continents of the world at least once - currently she can already tick off three continents and the next one is already being planned.

Our Tamar originally comes from Georgia, where she already earned a Bachelor's degree in Social Sciences & Psychology and gained 10 years of professional experience in office management. With a second degree in Germany, Tamar is continuing her education with determination and supports us at Lobster in the areas of human resources and back office. In her free time, she enjoys photography and loves traveling with her family. She also has a passion for dogs, which is wonderful at Lobster, as our four-legged 'Feel Good Managers' naturally brighten everyone's day.

SLOW LIFE at heart and High Performance in his blood – Johann has been part of the Lobster Experience team since 2008 and remains highly motivated and dedicated to building bridges. In addition to his four foreign languages, Johann masters the four universal languages essential for creating interpersonal and intercultural connections. As a Senior HR & Potential Manager, he is constantly on the lookout for qualified talent and unique personalities. As a Lobster Academy co-trainer, he supports the existing team in reaching the best version of themselves. In his role as Project Leader, Johann oversees strategically important projects, ensuring professional conditions that are essential for a successful and thriving culture.