Managing Directors

Astrid Oberhummer (CEO & Founder)

Astrid Oberhummer

CEO & Founder

Nobody in the German market knows the luxury industry better than Astrid Oberhummer. For over 25 years it has specialized in this segment and revolutionized the luxury travel market with its ideas and service offers. What does luxury mean and how do you sell it properly? Astrid shares this knowledge regularly in the context of training courses and appearances as a guest speaker. Within the company, she leads the sales team and, together with the team, develops innovative products that provide real value for luxury tour operators and vendors.
Andreas Müller (CEO & Founder)

Andreas Müller

CEO & Founder

Andreas is an entrepreneur for almost two thirds of his life. A high degree of inner freedom and self-determination are for him the most important leitmotifs as an entrepreneur. He also teaches this to his trainees - because Andreas is a successful entrepreneur coach and neurostrategist in addition to his role as managing director at Lobster Experience. For Lobster he holds all the strings in his hand: what his role models used to be, entrepreneurial mogul Richard Branson, boxing world champion Wladimir Klitschko, Red Bull owner Dietrich Mateschitz and many more, are today friendly partners with whom he works together.

Sales & Events

Anna Katharina Loreth De Argueta (Director of Events)

Anna Katharina Loreth De Argueta

Director of Events

Anna Katharina is a mystery to us. She's just perfect at everything. Fast, structured, forward-looking and always with everything in view, she organizes all lobster events - from the sales dinners to our B2B fair loop. Her colleagues therefore affectionately call her "Johnny Controlleti". And also privately Anna Katharina is a real whirlwind, who prefers to be on the move with her husband and her children, whether on the dance floor or in distant countries. She has gained her professional experience in various 5-star hotels all over the world.
Victoria Mairitsch (Senior Event Manager)

Victoria Mairitsch

Senior Event Manager

Victoria comes from our beautiful neighboring country Austria, where she got trained as a tourism merchant before she moved out into the luxury world. Her experience in the field of banquets and events extends to team management of 30 people. Their mentality, professionalism and joie de vivre have grown on all of our hearts. Together with Julia and Anna Katharina she rocks our event area.
Lisa Bruckner-Daniel (Director of Sales & Buyer Relationship)

Lisa Bruckner-Daniel

Director of Sales & Buyer Relationship

German in her head, Korean in her belly and a cosmopolitan in her heart - that's Lisa, who travels all over the world for Lobster. Whether at The Breakers in the USA, at Virtuoso Travel Week in Las Vegas, to Palmaia - the House of AiA in Mexico for Site Inspection or to one of the FHR Showcases, her sales activities go far beyond national borders. A passion that Lisa takes with her on all her travels is food. At the Lobster Kitchen Parties, the Lobster colleagues can also enjoy their culinary skills. Prudent, emphatic and with a cool head, Lisa always swings the sales cooking spoon and always walks he extra mile for her partners what they highly appreciate.
Roman Berger (Director of Sales & Marketing Central and Eastern Europe)

Roman Berger

Director of Sales & Marketing Central and Eastern Europe

Roman and the Central and Eastern European (CEE) markets were virtually born. His Eastern European background has paved the way for him to build up a large network and of course also contributed to an understanding of the needs of these emerging markets. His motto: "If they are roses, they will bloom". Besides his professionalism, Roman inspires with his gift for self-irony. He is firmly convinced that self-mockery is the humour of intelligent people.
Gitte Hinze (Senior Office Manager Sales)

Gitte Hinze

Senior Office Manager Sales

Many in the industry know Gitte from The Finest Hotel Collection Sales & Marketing Representative Office where she was the office manager for almost 20 yrs. Her energy and presence inspire everyone she interacts with and we are honoured to have Gitte join the Lobster team. In addition to a large network, she brings a high level of professionalism, organizational skills, experience and passion for her tasks, which she acquired in her previous positions with leading airlines and int. hotel companies, among others. As Senior Office Manager Sales she is working on a part time basis in the sales department to support and accompany the team with administration, customer service, office management and with ideas for the future. Gitte is the interface to the other departments and is also responsible for fam trips, webinars and mailings (including the sales newsletter).
Alexandra Riedel (Sales & Business Development Manager)

Alexandra Riedel

Sales & Business Development Manager

Alexandra set out early to discover the world and learn from it. She stopped in Heidelberg for her bachelor's degree in Tourism Management and then moved to sunny Madrid for her master's degree in Marketing. She also found a temporary home in Sri Lanka, South Africa, Malaysia and Australia. She brings her accumulated experience to Lobster as Business Development Manager.
Maximilian Charles Münch (Sales Manager)

Maximilian Charles Münch

Sales Manager

"Every goal is achievable, you just have to set it," is Maximilian's favourite maxim to work by. In his pre-lobster life, Maximilian studied business psychology and subsequently trained as an insurance specialist. After a while, however, he realized that the insurance & investment industry did not cover all his interests. His heart beat louder and louder for the tourism industry and the people who work in it. So, without further ado, he changed industries. Unique and emotional - that's how he is motivated by distant destinations, contact with travel sellers, travel providers and, of course, industry events. Most recently, Maximilian successfully served as Business Development Manager at Finest Hotel Collection. For Lobster Experience, he will look after well-known partners from the diverse Leisure portfolio as dedicated Sales Manager.
Martina Gruss (Sales Manager)

Martina Gruss

Sales Manager

Martina grew up alongside the hotel industry and found her passion with it. With name partners such as Brenner's Park Hotel, Hyatt, Shangri-La or Claridge's, she made attention to detail, flexibility and the ability to inspire customers her greatest asset. She has already proven her passion for travel and exploring new places with stops in the Dominican Republic and London, as these are the places where our Martina lived for several years. If she were to describe herself in three words, service-oriented, reliable and outgoing would be the most accurate. She loves to discover and recommend small, hidden hotels, plus: English and Spanish come as easily to her as her mother tongue. Well then: Hasta luego (see you soon!).
Kristina Sterkel (Sales & Marketing Manager)

Kristina Sterkel

Sales & Marketing Manager

Even when it rains outside, Kristina remains a ray of sunshine. Always clever, open-minded and with a fine sense of humor, that is how she goes through life. For Lobster Experience, she keeps the sales department as Office Manager on track and supports the team in planning and implementing sales calls, fam trips and reporting. Kristina is an experienced marketing and business development specialist in the travel industry. For more than eight years, she has successfully been working on developing and implementing sales and marketing strategies for world-renowned hotels, NTOs, destinations and destination management companies.
Lisa Heurich (Inside Sales & Buyer Relationship Manager)

Lisa Heurich

Inside Sales & Buyer Relationship Manager

Our Lisa is a trained travel agent and an absolute passionate tourism expert. She has experienced all facets of the industry herself: from tour operator and agency to airlines, destination management, rental cars and hotels. Together with her husband she lived for a while in Dubai, where she worked for several luxury hotels. In addition, she earned a degree in B.Sc. Economics & Business Administration Marketing & Management. One could be very satisfied with that, but her energy is sufficient for so much more. She speaks five foreign languages and loves outdoor sports. Diving, kite surfing and mountain biking define many of her vacations and bring her fresh energy for the tasks at the office.
Kristin Uhl (Junior Sales Manager)

Kristin Uhl

Junior Sales Manager

It's always good to have goals in mind. Kristin knows exactly what she wants and is ready to give everything for it. So anyone who is served by her has a lot to look forward to! With openness and authenticity Kristin has successfully mastered her professional path in tourism so far and at Lobster she will receive her finish of excellence. She knows the hotel industry from her own professional experience and is also very familiar with foreign cultures and languages such as Spanish.
Thomas Hildmann (Produktmanager loop+)

Thomas Hildmann

Produktmanager loop+

oop+ is the latest innovation from Lobster Experience, which builds a virtual bridge to the entire Lobster and loop network throughout the year and provides the community valuable contacts and added value. As project manager for the loop+ platform, Thomas is responsible for the operational planning, implementation and management of the project. He is the interface to the partners involved as well as different company departments such as development, advertising and service. As a private pilot, he is used to keeping control in tricky situations. In combination with his boating license, he could even fly seaplanes.

Lobster Destinations

Andreas Wiehn (Senior Director of Business Development)

Andreas Wiehn

Senior Director of Business Development

Andreas takes over leadership for the German-speaking market and is vigorously driving the expansion of the tourism sector of the up-and-coming destination on the Persian Gulf and supported by his teammates Lore König and Lars Müller. “Keeping heritage and building for the future” is one of the leitmotifs in the range of tasks relating to the positioning of Qatar and, at the same time, also in relation to Lobster -Experience. For years Andreas is a well-known face in the German speaking market and of course also in the lobster universe. He graduated from the famous hotel management school in Heidelberg. His career stations include leading positions in well-known companies such as Inter Continental, Kerzner International | One & Only Resorts or with two tour operators. Although his roots are actually in northern Germany, Andreas likes to go hiking in the high mountains in his free time. A real summiteer.


Annika Schnadt (Director of Communications)

Annika Schnadt

Director of Communications

Since 2013 Annika completes the Communications Team and since then has been passionately committed to ensuring that the partners are looked after to the highest standards and that the team colleagues have a motivated and harmonious working environment. Constantly searching for new possibilities and ways for PR, she develops new, creative approaches and services together with the team. Her recipe for turbulent times: a large portion of diplomacy and open ears.
Friederike Bührdel (Senior Communications Manager)

Friederike Bührdel

Senior Communications Manager

After many moves to different cities such as New York, Vienna and Las Palmas, it is no surprise that Friederike was also attracted to tourism professionally. After an excursion into journalism, the extroverted and lively Cologne native finally discovered her love for PR. For more than a year now, she has been part of the Lobster Communications family, positioning the hotel partners and their stories in the media with great passion and enthusiasm. Friederike has good media contacts and loves the personal exchange with journalists. Always ready and full of energy, she travels the world with and for her hotel partners. (Friederike is currently on maternity leave)
Marie-Therese Wildauer (Senior Communications Manager)

Marie-Therese Wildauer

Senior Communications Manager

For more than 6 years Marie (who prefers to be called Resi) has lived and loved the area of public relations. Born in Vienna, she turned her back on her homeland in 2017 after a three-month journey and moved to Frankfurt. With her open & lively manner and her unmistakable Viennese charm, the Lobster team quickly took her to their hearts. Before Lobster, she worked for a Frankfurt food start-up. Resi is diligent, ambitious and (almost) always cheerful and in a good mood. As a bookworm, you can find her in her spare time mostly in the park with a thick tome and a cup of Viennese Melange (coffee specialty!) or looking for her next destination.
Yasmin Schober (Senior PR Manager)

Yasmin Schober

Senior PR Manager

Born and raised in one of the world's most colorful and lively metropolises, Istanbul, Yasmin discovered her love for PR while still in her infancy. At the age of nine, she won a large-scale writing competition, and later worked her way up from trainee to creative director at the international PR agency Grayling. Her clients included British Airways, Tourism Kenya and Vueling Airlines. As an enthusiastic communicator and globetrotter, her motto is: Choose a job you love and you will never have to work a day in your life. In her free time, Yasmin can often be found on a tennis court - no matter where in the world, because one of her favorite hashtags is #homeiswhereatenniscourtis.
Yasmine Hidalgo-Giovannoli (PR Manager)

Yasmine Hidalgo-Giovannoli

PR Manager

Yasmine's interest in foreign cultures has always shaped her personal and professional life and has repeatedly taken her to different places around the world: she has already worked in Europe, Asia and the Middle East. Her destiny then led her to Lobster Experience, where she now enriches the Lobster Communications team as PR Manager. She takes great pleasure in intensively familiarizing herself with the partners' topics in order to then prepare them in an exciting way for our media partners. In her free time, she loves languages. Besides German, she also speaks English, Italian, Spanish and French.


Michael Wick (Director of Marketing & Design)

Michael Wick

Director of Marketing & Design

Creative in the service of Lobster Experience since 2008, Michael knows his way around the Lobster Experience universe. No wonder, as he plays a major role in shaping the look and feel of Lobster Experience. Bringing new ideas to life and making them visually tangible is one of the challenges he faces every day with passion. He collects new impulses and new energy on his travels around the whole world.
Arne-Philipp Zaisch (Marketing Manager)

Arne-Philipp Zaisch

Marketing Manager

Arne has immediately won the hearts of our marketing team. Actually no wonder, because as a northern German he brings the perfect mix of clarity, creativity, sociability, reflection and humor. His horizon of tourism is almost limitless ... after a work & travel year in Australia he decided to study 'International Tourism Management' with a focus on marketing including a semester abroad in New Zealand. This was followed by 6,5 years of professional experience at the tour operator vtours in Aschaffenburg in marketing. Including his move to Frankfurt, Arne has lived in 5 states in Germany, on his world map he currently counts 36 countries visited and of course some more will be added, because his motto is: "At least once a year go to a place you do not know yet."  Another of his passions is cooking, which he refined during cooking courses in Thailand, Myanmar and India.
Emilie Krisch (Junior Marketing Manager)

Emilie Krisch

Junior Marketing Manager

Young, fresh and full of zest for action. Emilie started her training as a marketing lobster in 2020 and finished it successfully. She supports the team in all activities related to the production of marketing material for our partners or events. She has carried a creative gene in her heart for a long time and is happy to be able to live out her passion and ambitions at Lobster Experience. She enjoys sports or travelling in her spare time. Discovering new places is at the top of her wish list.

Business Development & Controlling

Lore König (Director of Business Development)

Lore König

Director of Business Development

It does not take many words to introduce Lore. Hardly anyone is as well known in the industry as she is and has decisively influenced and internalised luxury tourism. Her expertise in the fields of sales, marketing and product development are of great importance to us for the further development of our team as well as for the establishment of new quality standards, which in turn constitute the added value for our partners and customers. All this, as well as her always positive, cheerful and helpful manner, make her an indispensable Lobster.
Angelika Bauch (CRM & Business Development Manager)

Angelika Bauch

CRM & Business Development Manager

Angelika is a trained hotel manager and was excellently introduced to the luxury hotel business by her training company Brenner's-Park-Hotel Baden-Baden. She is a Lobster of the first hour! She energetically supports the sales team and jumps right in with a lot of energy wherever help is needed. As our "Terminator", she charmingly gets every hotel director or decision-maker on the phone, always with successful appointment closings. Her second strength is the CRM, which she manages vigilantly and meticulously. Not only is she responsible for all CRM operational training and monitoring, she also pulls together the threads of business development when it comes to recording all processes in the CRM. With over 100,000 CRM contacts, that's no easy job! And always with a smile on her face and infinite patience!
Denise King (Office Manager & Adminstrative Executive)

Denise King

Office Manager & Adminstrative Executive

Be the change you wish to see in the world" (Ghandi). This is one of Denise's life's maxims, which drives and motivates her to take things into her own hands and improve them. During her professional career, the trained tourism expert has developed her knowledge and skills through various positions with major tour operators, airlines and travel agencies. In her private life she also likes to invest her life time in holiday trips to deepen her knowledge for destinations and hotels: she can offer special tips for almost every hotel and every destination. In addition to tourism, Denise also has a big heart for animals. Her dog Fini accompanies her to the office every day and enchants all lobsters.
Jasmin Arnold (Operational Quality Manager & Assistant to Owner)

Jasmin Arnold

Operational Quality Manager & Assistant to Owner

As Executive Assistant, Jasmin holds one of the most multifunctional positions at Lobster for appointment scheduling, project manager, social media consultant, accounting support, travel management, database, and more. It is her challenge to master any task, no matter how seemingly impossible, to know the answer to every question, and to act with ease and a smile - the art of mindful multitasking. All of this in the pursuit of high-quality management for the team. When she is not with Lobster, Jasmin likes to travel and always has her camera at her fingertips.
Johann Petrow (Senior HR & Potential Manager, Project Leader)

Johann Petrow

Senior HR & Potential Manager, Project Leader

SLOW LIFE in his heart and high performance in his blood - Johann has been an important part of our team since 2008 and is still highly motivated and committed to building bridges. In addition to his four foreign languages, Johann is also proficient in the four universal languages, which are indispensable for building interpersonal and intercultural bridges. As HR Manager, he is permanently searching for qualified personnel as well as unique personalities and helps the existing team to achieve the best version. In his role as Senior Operational Quality Manager, he also keeps a watchful eye on processes, creates clever systems and reaches out a hand when it comes to achieving high-quality results.