We are happy to welcome you to our Lobster World! The world of luxury tourism is a wide field and we never stop discovering new things: We climb new mountains in creative and sometimes crazy ways in order to secure the lead for us and our partners in the market. Benefit from our spirit of discovery and invention - together with us you can achieve top performance!

When a name becomes a brand

Lobster Experience has been born from a vision of a unique premium luxury travel network that would embrace providers, journalists, bloggers, tour operators and travel agencies leading to the who‘s who of the luxury travel industry. The desire for sales, PR, marketing, consulting and brilliant industry events for this niche market coming from a single hand was ignited together with the goal to turn luxury tourism upsidedown with innovative ideas.

We are constantly developing ourselves and our partners and so we have meanwhile also set course for the international market in order to further increase the added value of our network.

Astrid Oberhummer is a well-founded hotel expert and industry insider who has been working successfully in the luxury hotel industry for over 25 years.

Her partner Andreas Müller is a neurostrategist and visionary who develops tailor-made solutions for the needs of customers and partners. Together they founded Lobster Experience in 2007.

Behind the scenes

What our partners say

Lobster Collection

Lobster Collection is the most progressive travel representation company in the German speaking as well as Central & Eastern European markets. Creative approaches based on our many years of experience and our curiosity for trying something new are combined with more traditional sales & marketing tools that work.

Lobster Communications

Our tailormade communication strategies consist of a creative mixture of classic PR, networking events, lifestyle cooperations, social media and influencer & blogger relations. We go one step further and build up a luxury network for you.

Little Lobster

Little Lobster is especially devoted to small authentic properties and outstanding touristic products with a distinctive signature that we are passionate about and want to give visibility in the German speaking markets.

Lobster Event

Lobster Event is constantly developing the classic event portfolio for its hotel, project and lifestyle partners, thus revolutionising the tourism business platforms in the German-speaking markets.

Lobster Academy

Via the Lobster Academy, Astrid Oberhummer trains tour operators and travel agencies in training courses, personal trainings or webinars and coaches them to become top sellers. Current trends in the high-end sector are just as much a part of the courses as new approaches from sales and marketing.


Take part in the loop - the No. 1 luxury travel fair in the German-speaking market! loop offers a high-quality business and network platform for international luxury exhibitors.