As of September 2008, Lobster Experience extended its services and entered the Central and Eastern European markets (CEE) as well as the Commonwealth of Independent States (CIS). For exceptional hotels and projects we offer our services in the following markets:
Why Lobster Experience and why enter the CEE & CIS markets:
Lobster Experience offers the solution for cultural and technical barriers!
According to experts, the BRIC countries (Brazil, Russia, India and China) will dominate the next ten to twenty years of global tourism, growing twice as fast as the average country. It is estimated that by 2015, 50 per cent of international tourists will be from these countries. The collapse of the Soviet Union has turned Russia into one of the fastest growing and the most promising emerging markets.
Besides the Russian-speaking CIS markets, many CEE markets have become increasingly more important source markets for the luxury hotel industry especially since the lifting of restrictions on visas and the entrance into the European Union. Measured on the number of millionaires Russia holds the leading position, followed by Poland, the Czech Republic, Slovakia and Bulgaria. In 2010, DERTOUR faced double digit growth in CEE & CIS markets. Bookings of 100.000 Euro are nothing special although the gap between rich and poor has been increasing steadily. The growing importance of these markets is also reflected in the continuously improving flight connections. As a result, the world’s leading tour operators such as TUI, DERTOUR and Thomas Cook have been entering the CEE & CIS markets and translated their catalogues, websites into the respective languages.
Russian is the most important Slavic language and one of the universal languages which is spoken in all CIS markets. Due to the high demand from the market, Lobster Experience developed a Russian website in 2009 which targets tour operators, travel agencies as well as the social elites of emerging countries whether they are based in their homeland or spread throughout the globe: Russian communities in Berlin, London, Geneva, United Arab Emirates, New York or Beverly Hills.
All interested parties can download detailed information on our hotels and projects and also have the opportunity to order exclusive hotel brochures and information material at the following link:
